For Cacharel Parfum, 5•5 dipped its toes into the world of merchandising and created a new sales furniture design. From Anais Anais to Amor Amor, over 30 years of mythical perfumes needed to cohabitate on this furniture and convey the brand's essence.
We designed this new system to resemble a flower in full bloom. The piece's sides fold away like petals to form the shelves that hold the bottles, which take on the appearance of hundreds of pistils. Young women, drawn in by these scents, can freely flit about to choose the perfume they will use to pollinate the boys.