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Packaging

From the front, the bottle looks like it's imprisoned in a large block of ice. In the back, the Belvedere tree is transformed into an ice cube tray.
More than a box, Ice Crush enables vodka lovers to recreate a pouring ritual in their homes.
By designing this tray, we have also designed an ice cube. We wanted each ice cube to be unique, like a piece of natural sea ice plucked out of the water.

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