Champagne in a bottle, the bottle in a box, the box in a bag... so many steps are required to bring a bottle back home from the shop. In designing Veuve Clicquot's new packaging, we wished to do away with this excessive wrapping. We decided to take one of the steps, the bag, out of the equation by simply adding a handle to the box.
Our commitments on the project:
• Stop the shopping bags in wine shops
• FSC cardboard choice