Since 1932, Ricard servingware has been a classic part of the French aperitif, bar and café experience.
Many of these objects were created by designers, who appropriated and reimagined the brand's codes, forms and colours in their creations.
Ricard continued this tradition, enlisting the help of the 5•5 to develop a new serving ritual which is both modern
and steeped in authenticity.
Passionate about popular design, which involves revisiting objects that are a part of our collective heritage, 5•5 decided to revive the bottle case.
We redesigned and simplified this case to turn it into a modern object that is easy to adopt.
Intended for bars and cafés, this case creates a new serving ritual, being used instead of a traditional tray to carry Ricard glasses and a pitcher to the consumers' table. This travelling object can also be used in the home to serve the aperitif.