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Architecture

Co-produced by Le Coup d'Avance and Usbek & Rica magazine for the Maif Social Club, the exhibition "Causes toujours! Du hashtag à la rue" is like a laboratory of ideas. It was conceived as a direct conversation between Art and Society that questions the influence of social web on the expression of our commitment to a cause.

It is therefore in a space between virtual and reality that 5 • 5 designed a scenography like a large cloud of colors where the various contents float, a virtual modeling that comes to life in a physical space. Words of experts, sculptures by Philippe Ramette or video installation of Cheval Vert ... the different subjects are confronted with each other with regard to media cases in this "phygital" space!

Beyond staging content, a scenography can be an expressive tool in its own right, its construction always representing a budget and an important energy. In an economic and ecological concern, the studio 5 • 5 has worked on the basis of a re-design of colorful exhibition grids that can be assembled and reconfigured on demand for roaming or even another exhibition!

Artists : Filipe Vilas-Boas, Véronique Béland, Rero, Lorena Zilleruelo, Cheval Vert, Bertrand Planes, Philippe Ramette et IHeart I ?
Curators : AnneSophie Berard et Laura Encinas

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