We often say that there is no such thing as 5•5 style, well no formal style to be precise! As our design approach is more focused on substance than on style.
To embody the studio’s vision and state of mind, we wanted a visual identity that could evolve, more than just a logo, to work towards a comprehensive graphic system with great creative freedom. This desire gave rise to a range of 5•5 logos with radically different styles, going beyond the stylistic to focus on the name 5•5. What matters is these two numbers and the point, which provide continuity and clarity between the different variations of the logo. And because an identity is not limited to single graphic charm, we have created a joyous colourful range evoking the studio’s multidisciplinary approach and many areas of expertise.
The range forms a “whole” which is used on our various communication materials to create a true identity that reflects our collective design vision.