When Dacia and 5•5 meet, it's with the same DNA, doing better with less by using the "right" things where it's needed! A meeting that gave birth to the redesign of all the dealerships in line with Dacia's aspirations, "good thinking".
The brick, base of of all the elements, imagined by 5•5 is made from 100% recycled tires. Each element is then made up of materials depending on their format and use. The more the support is intended to be renewed, the more its nature and its composition have been optimized. The visual media are made of honeycomb cardboard, with a minimum of ink depending on the message to be conveyed. The durable coatings are in strat paper, the wall paint is biosourced, the rugs cradle to cradle, the floor covering in ceram is from the recovery sector and the hardware items have been reduced to the essentials or even eliminated. No cable gland, no handle, it is in the design of the elements, the cutting of the panels and the nature of the materials chosen that the function is integrated to get rid of everything that can be.
FLEXIBLE & REVERSIBLE
The creation of new spaces, as conscientious as it may be, necessarily requires uses of energy and material. It is then necessary to anticipate their evolutions, their uses over time. The spaces have been designed by keeping only the essential elements and the dissociated design of the elements allows the layout to be changed freely. We avoid a hasty replacement generating an unnecessary consumption of energy and material while limiting the overall economy of the project.
DEALERSHIP TO MEET
A dealership is above all a meeting place, we spend time there, we think about a significant investment, so we need to see, try, touch to inform us as easily as possible. The spaces have been airy integrating simple and direct messages. No advertising screens or useless neon signs to blur your attention. A work of synthesis to find clarity in the messages while the additional content or models not presented are accessible via virtual reality on smartphone. A dealership is also a place to share, with friends or family around essential and comfortable furniture and for the first time, we sit side by side with the salesman so that visitors and Dacia experts meet and exchange to "think good"
Crédit photo triage pneu - Aliapur