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Branding

''Navigate safely in streets'', it’s a good way sum-up the objective of this signage. In the current anxious climate, we wanted to design a friendly signage with a touch of poetry, in order to help Parisians walking in the street while respecting the distancing rules.
This simple wave sign is inspired by Paris blazon and the river Seine symbol. It is used in the signage system for different functions: welcoming, organizing shopping queues, and of course reminding that we now must keep 1 meter between us.
Welcome on board of Paris!

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