Everyone remembers the slogan "Orangina - Shake it to wake it".
This brilliant formula rapidly became a signature, flawlessly conveyed in mythical publicity campaigns. A true masterstroke for the brand, who succeeded in turning a 'manufacturing defect' into a strength.
But while the emblematic glass bottle has since become a can, the pulp issue has remained the same - or even worse! The opaque can hides the pulp, pushing it gradually into obscurity... Many new or careless consumers forget to shake, ruining their drinking experience.
Based on this observation, we, in collaboration with the Buzzman agency, designed a 'shaken-up' dispenser that would remind people to drink their Orangina the right way