The symbolism of a tea fountain that dramatizes the brewing process with movement then took form as a solid referent that could embody the desire for a warm, generous object.
We thus designed the silhouette of this machine as an elegant, statuesque pediment that accentuates the brewing chamber, the nerve center of the device. This interactive bubble of light, resembling a traditional glass teapot in which the tea leaves release their flavour in a fascinating, dreamlike choreography, represents all of the innovation in the machine. Once they have steeped, the tea leaves naturally return to the capsule and the tea is poured into the cup, moving through the air by way of a spout resembling that of a teapot.
It was with this same philosophy and desire for expertise, made possible by Unilever's T.O. experts and engineers, that we developed all of the elements that went into this machine's design.